Swiss food giant Nestlé is looking to extend its reach into the growing health and nutrition sector, through the potential acquisition of supplement maker The Bountiful Company.
Nestlé, the world’s largest food company, confirmed on Monday
(26 Apr) that it’s in talks to purchase “all or part” of the company that makes Nature’s Bounty vitamins, Osteo Bi-Flex joint-care supplements and Puritan’s Pride vitamins and supplements. No further details have been confirmed, but reports suggest the deal could cost between $5-7bn.
The nutritional food sector has started to outstrip traditional packaged food sales over the past five years, according to reports, while Nestlé has previously emphasised the strategic importance of the sector to the business.
Meanwhile, on the same day, British consumer goods company Unilever announced the acquisition of Onnit, the maker of supplements such as Alpha BRAIN and Shroom Tech. Unilever said the deal would complement its “growing portfolio of innovative wellness and supplement brands.”